How to Hire a Political Consultant [Part 1]

[Frank Bellamy, MAP Masters of Applied Politics]

How to Hire a Political Consultant [Part 1]

Decisions about hiring political consultants are among the most important
decisions that candidates and campaign managers make during the campaign.

GENERAL RULES THAT APPLY TO HIRING ALL POLITICAL CONSULTANTS

Experience and Expertise

Many consultants have many years of experience working or consulting on political campaigns. They know politics, and they know how campaigns are run.

However, these consultants have often worked primarily as campaign managers, field operators, or press spokespersons and are not trained in the art of advertising or the science of polling.

Just because a consultant knows how campaigns are run does not mean he or she knows the technical or creative side of media or the complicated and sophisticated science of polling.

On the flip side, many consultants are brilliant web designers, commercial advertisers, or experts in the science of polling. However, if they have little experience in political campaigns, they will likely have a hard time effectively applying their skills to meet your needs.

The ideal consultant has both campaign experience and real expertise in the technical and creative aspects of his or her field.

Source: www.AbacusAssoc.com

**Side Note: Hire only academically trained and college degreed Political Consultants.