Political Campaign Strategies “Keep this for your files”!

[Frank Bellamy, MAP Masters of Applied Politics]

Political Campaign Strategies "Keep this for your files"!

"A political campaign should not be merely a series of events and activities haphazardly sequenced and arbitrarily timed."

Message Sequence Strategies

1.   Ignore the Opposition: (Open Positive---Remain Positive to the Close of the Campaign)

2.   Classic: (Start Positive and do not initiate an unprovoked attack against your opposition---Respond to opposition attack; May require going negative/comparative against opposition depending upon opposition attacks and effectiveness of your response---End Positive)   

3.   Relentless Attack: (Open and maintain negative/comparative---Introduce a dual track along the way with some positives at various times after opening---Close dual track positive and negative/comparative)

4.   Aggressive: (Open Positive---Go Negative before the opposition does---Respond to opposition attacks as necessary---Close either single track positive or dual track positive and negative/comparative)   

5.   Frontal Attack: (Open Negative/Comparative---Then go positive and respond to opposition on a dual track--- Close either single track positive or dual track positive and negative/comparative)   

Campaign & Elections December/January 1998

**Political Campaigns are nothing to joke about...Campaigns cost a lot of money...You could win or You could waste a Lot of Money!

Political Consulting is a real profession...and you need an academically trained and degreed consultant in the area of Political Consulting or you can waste a ton of money.

I'll post more Free Ideas later...

Frank Bellamy, Political Consultant (Email: imailisbest@sbcglobal.net)