FYI - Saw a story about this on TV yesterday
Honestly, losing a whole *.0027% of yearly sales isn't going to matter and that loss will shrink when most those unbought items will be purchased in the near future anyway.
*(1 day / 363 days = .0027, 363 because I removed Christmas and Thanksgiving)
I do wonder how many of these people recently bought a new smartphone and will use it to make videos of themselves not shopping today. Probably more than .0027% of them, Hmmm...